Health foods and functional foods are a growing sector in the global food industry, especially in Japan. Japan is currently home to the third largest health food market in the world due to the consumption power of the aging population. But, young are not far behind – the beauty and dietary supplements are targeted at those who have little time to eat healthily or hit the gym. Overall, the health food and dietary supplements have become a necessity, thus a hot market, for the Japanese who live in an extremely health, beauty and body conscious society.

People in Japan have the longest life expectancy at birth of those in any country in the world. While this achievement is often attributed to Japanese healthy lifestyle and food consumption, the Japanese are also increasingly turning to embrace the magic advancement of health food and dietary supplements.

Dietary supplements mainly aim to help you maintain your well-being with constituents such as vitamins, minerals, proteins, herbs, essential oils and enzymes derived from a variety of typically natural sources.

Lifestyle diseases have prompted the Japanese government to implement new policies to increase consumer awareness of health and functional aspects of food products. Factors such as the aging population and metabolic syndrome (a life-style related syndrome that can lead to diabetes and other health problems) are primary drivers of the health food market.


Lifestyle diseases are defined as diseases linked with the way people live their life. Diseases that impact on our lifestyle are Diabetes, Chronic Disease, Hyperlipidemia, High Blood Pressure, Hyperuricemia, Cancer, Stroke, Heart Disease, etc.

Supplementary mainly classified as hospital prescription in general especially US, Europe and some Asian countries but not in Japan. Japan dietary food supplement was popularized and it can be found in any convenient drug stores. Therefore, we promote and supply Japanese nutritional, dietary, health and food supplement to Asian countries in order to meet the different levels of people and to meet the needs of the market.

Product Overview:
Enzyme, Squalene, Q10 Collagen, Glucosamine, Nattokinase, Chitosan, URI-K, Vinegar, Calcium, Royal Jelly, Honey etc.

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